Over all, search engines look at 100s of factors when evaluating website’s relevancy. Some of these factors are in our control while others are ones we have very limited control over. Consequently, optimizing any one site involves a complete review of all that is involved in the operation of the site. Some of these include:
- Server performance
- Site code
- On-site content
- Outgoing links
- Incoming links
- Social media signals
SEO vs Sponsored Listings (PPC) vs Maps
SEO relates to organic listings. It will not get you into the sponsored listings area nor will it get you into the map area (although it does help rank).
Perks of Highly Ranked Website
A highly ranked website in Las Vegas attracts more traffic to your website = more eyeballs on your company = more phone calls = more customers.
Getting a higher call count on a weekly basis guarantees that you can be more selective with your clients / projects and even charge higher prices as you are perceived as the authority and go-to company in your market.